Education

Together we will use strategies that are equitable, data-driven and collaborative as steps to achieve zero roadway deaths in the Kansas City region by 2050.   

To achieve this vision, education should consider the following goals when implementing the strategies below. 

• Equitable — ensure educational opportunities are equitably distributed across demographics, with additional consideration for communities of concern.  
• Data-driven — prioritize projects and outreach efforts based on the highest contributing crash data factors and those that provide the most impactful reach. 
• Collaborative — encourage partnerships and broad stakeholder participation in Destination Safe and its partner programs to improve outreach and representation. 

These strategies might require fewer resources, less coordination among stakeholders, or lower time constraints.

Prioritize effective programs based on NHTSA’s Countermeasures that Work ratings or other effectiveness measures. Analyze outreach efforts across the region to identify areas with lower access to educational opportunities.

Create targeted outreach for vulnerable road users such as pedestrians, and young and older adult motorists.

Explore opportunities to increase awareness of new technology such as autonomous vehicles, autonomous freight, new or lesser-known infrastructure, or traffic control devices.

These strategies might require some resources, coordination among some stakeholders, or take longer to achieve.

Conduct campaigns and programs focused on the importance of safe driving practices for all road users. Expand access to quality traffic safety education, especially for young road users.

Increase Destination Safe Call for Projects application participation and incorporate data-driven analysis into project scoring.

Provide education on the importance of policies and legislation that includes primary seat belt laws, hands-free or complete cell phone use bans, helmet use, impaired driving, etc.

These strategies might require more resources, coordination among several stakeholders, or longer time constraints.

Work with local court systems to expand existing and create new educational program opportunities for citations related to safe driving behaviors.